Privacy policy
The following Privacy Policy describes how www.vale-designs.com (the 'Site' or 'VALE') collects, uses, and discloses your Personal Information when you visit or make a purchase from the Site.
VALE strives to ensure that all your personal information is protected every time you use our services.
1. Using Personal Information
We use your Personal Information to provide our services to you, which includes: offering products for sale, processing payments, shipping and fulfillment of your order, and keeping you up to date on new products, services, and offers.
2. Collecting Personal Information
When you visit the Site, we collect certain information about your device, your interaction with the Site, and information necessary to process your purchases. We may also collect additional information if you contact us for customer support. In this Privacy Policy, we refer to any information about an identifiable individual (including the information below) as 'Personal Information'. See the list below for more information about what Personal Information we collect and why:
DEVICE INFORMATION
|
Purpose of collection: |
to load the Site accurately for you, and to perform analytics on Site usage to optimize our Site. |
|
Source of collection: |
collected automatically when you access our Site using cookies. |
|
Disclosure for a business purpose: |
your personal information is used exclusively by VALE and our webshop platform IT system for improving our service. We never process or sell your personal information to any other third parties for marketing purposes. |
| Personal Information collected: | version of web browser, IP address, time zone, cookie information, what products you view, search patterns, and how you interact with the Site. |
ORDER INFORMATION
|
Purpose of collection: |
to provide products or services to you to fulfill our contract, to process your payment information, arrange for shipping, and provide you with invoices and/or order confirmations, communicate with you, screen our orders for potential risk or fraud, and when in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services. |
|
Source of collection: |
collected from you. |
|
Disclosure for a business purpose: |
your personal information is used exclusively by VALE for improving our service. We never process or sell your personal information to any other third parties for marketing purposes. Your personal information is entrusted to VALE’s partners who provide services on behalf of VALE in accordance with our instructions and only in order to supply the aforementioned services. These collaborative partners may, for example, be shipping agents in connection with the shipping of goods, providers of online services or data processing services, identity verification and payment-related information. |
| Personal Information collected: | name, email address, phone number, billing address, shipping address and payment information (from QuickPay and PayPal). |
CUSTOMER SUPPORT INFORMATION
| Purpose of collection: |
to understand what are your queries and to gather all the necessary information to help you solve any pending issues. |
| Source of collection: |
collected from you. |
| Disclosure for a business purpose: |
your personal information is used exclusively by VALE and our webshop platform IT system for improving our service. We never process or sell your personal information to any other third parties for marketing purposes. |
| Personal Information collected: | name, email address, phone number. |
MINORS
| Disclosure: | the Site is intended for individuals of all ages - however, we do not intentionally collect Personal Information from children or people under 18 years old. If you are a parent or caregiver and believe your child has provided us with Personal Information, please Contact Us to request deletion. |
3. Sharing Personal Information
We share your Personal Information with service providers to help us provide our services and fulfill our contracts with you, as described above. For example:
| Shopify (incl. Shopify Analytics) |
We use Shopify to power our online store. You can read more about how Shopify uses your Personal Information here: |
| Shipmondo |
We use Shipmondo as our shipping partner. You can read more about how Shipmondo uses your Personal Information here: |
| Legal Reasons | We may share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights. |
4. Behavioural Advertising
As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For example:
| Google Analytics |
We use Google Analytics to help us understand how our customers use the Site. You can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy |
| Facebook Pixel |
We use Facebook Pixel to help us understand how our customers use the Site and improving our marketing abilities, including retargeting ads. We share information about your use of the Site, your purchases, and your interaction with our ads on other websites with our advertising partners. We collect and share some of this information directly with our advertising partners, and in some cases through the use of cookies or other similar technologies (which you may consent to, depending on your location). You can read more about how Facebook Pixel uses your Personal Information here: |
| Klaviyo |
We use Klaviyo for our online marketing by collecting information about the users and their activity on the website. The information is used to target advertising to the user across different channels and devices. You can read more about how Klaviyo uses your Personal Information here: https://www.klaviyo.com/legal/privacy-policy |
For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at https://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.
You can opt out of targeted advertising by:
• Google: https://www.google.com/settings/ads/anonymous
• Facebook: https://www.facebook.com/settings/?tab=ads
Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: https://optout.aboutads.info.
5. Cookies
CookieYes is our trusted Privacy Management Platform, and the service responsible for managing our cookies. Their Cookie Policy is continuously updated. If you have any questions about their cookie policy or their privacy policy, you are welcome to visit CookieYes's own policies on their website here:
• https://www.cookieyes.com/privacy-policy
• https://www.cookieyes.com/cookie-policy
6. Lawful Basis
Pursuant to the General Data Protection Regulation (GDPR), if you are a resident of the European Economic Area (EEA), we process your personal information under the following lawful bases:
• Your consent
• The performance of the contract between you and the Site
• Compliance with our legal obligations
• To protect your vital interests
• To perform a task carried out in the public interest
• For our legitimate interests, which do not override your fundamental rights and freedoms
7. Retention
When you place an order through the Site, we will retain your Personal Information for our records unless and until you ask us to delete this information. For more information on your right of erasure, please see the ‘Your Rights’ section below.
8. Automatic Decision-Making
If you are a resident of the of the EEA, you have the right to object to processing based solely on automated decision-making (which includes profiling), when that decision-making has a legal effect on you or otherwise significantly affects you.
We do not engage in fully automated decision-making that has a legal or otherwise significant effect using customer data.
Our processor Shopify uses limited automated decision-making to prevent fraud that does not have a legal or otherwise significant effect on you.
Services that include elements of automated decision-making include:
• Temporary blacklist of IP addresses associated with repeated failed transactions. This blacklist persists for a small number of hours
• Temporary blacklist of credit cards associated with blacklisted IP addresses. This blacklist persists for a small number of days
9. Your Rights
General Data Protection Regulation (GDPR)
If you are a resident of the EEA, you have the right to access the Personal Information we hold about you, to port it to a new service, and to ask that your Personal Information be corrected, updated, or erased. If you would like to exercise these rights, please contact us through our Contact Form.
Your Personal Information will be initially processed in Ireland and then will be transferred outside of Europe for storage and further processing, including to Canada and the United States. For more information on how data transfers comply with the GDPR, see Shopify’s GDPR Whitepaper:
https://help.shopify.com/en/manual/your-account/privacy/GDPR.
10. Changes to Privacy Policy
We may update this Privacy Policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal, or regulatory reasons.
17. Complaints
As noted above, if you would like to make a complaint, please contact us through our Contact Form.
If you are not satisfied with our response to your complaint, you have the right to lodge your complaint with the relevant data protection authority. You can contact The Danish Data Protection Agency here: https://www.datatilsynet.dk/english.
Last updated: September 8, 2023
